How do your customers and business partners view your company’s reputation? If you’re curious, you can easily create a survey using Google Forms, SurveyMonkey, or Type Form.
You can use the starting points shared in the article. Then use a 10 point scale. This helps with quantifying the responses. A 10 point scale also creates a better distinction between doing well (>8) and needs improvement. For the Trust question, you would rewrite it to say “On a scale of 1-10 with 10 being most trustworthy, is YOUR COMPANY NAME, a company I trust?” You can also replace company with brand, consultant, or however you want to define your business.