Legacy Design KC
I’m a KC native who loves to be creative. I am new at being my own lady boss, but enjoying the growth and challenges!
How long have you been in business?
16 months. I probably really got started in college. There were a few of us that said we would eventually like to open our own firm together. This sparked something that drove me to always hustle a little harder and push myself to do more. I soaked up everything I could in each company. After spending a year in a small ad business where I learned the wrong way to do things. I felt like I couldn’t do any worse – so I made the leap. You would think that during that time I would have been thinking about a name, but I also thought it was a far-out idea, so that was one of the first hurdles I had to cross once I jumped ship.
How long were you in business before you found your groove? And how did you get there?
What’s a groove?! I don’t think I’ve hit that yet, I think the first year was all about clients, all about me, and now I’m trying to set those processes up to allow time for everything.
Lightbulb moment may not have happened until month 15. Yes, that means only a month ago. I have listened and known what I needed to do, but wasn’t dedicating the time to get there. After a mastermind meeting, it just clicked and the stars aligned.
What’s your favorite part of owning your business?
The flexible schedule. I love being able to go to the doctor every other week with my Grandpa.
I also love how it challenges me to put myself out there, to grow as an individual and business owner.
Helping clients create designs they are proud to show off to the community. I enjoy pushing past the boxes that clients sometimes limit us to, and coming up with a concept that pushes the idea further then they had imagined it could go. I’ve been asked by board members to use sequins or to create a bar themed trade show booth (for a corporate IT company). These challenges are why I love what I do. I get to work to make their ideas a reality in a tailored way that suits their product or event.
When everything seems to be going wrong, what pulls you through?
The support of family and friends. Most of my referrals are from them so I know they are cheering me on at all hours of the day.
Tell us about the biggest lesson you’ve learned.
- For clients: Set timelines. As a business owner, it is my job to maintain the project schedule. Not only do I need to be able to allocate my time between clients, but my clients have deadlines they have to meet too. By setting schedules it sets the project up for success and makes it a priority.
- For myself: Time blocking. I often times didn’t know where the day would go or spend it on tasks that were not important. By time blocking I now have control of the time. Do things come up – yes, but I am getting better with this every day and am seeing a difference in my productivity.
- For the biz: Process and a clear message. Processes have always been hard for me to wrap my head around. I’ve felt like they were time-consuming and I didn’t understand the end result. (Honestly, I have had few written processes in any of the business I have worked for.) I have come to realized that in order for all my clients to have the same experience a process must be put in place. I can also see the time-saving value in it too. I understand this will take time to create, but in the long run, it will be worth it. (Again, the stars just aligned. between LBDS Mastermind and listening to podcasts.)
What is your favorite process or system? What is the positive impact it has on your business?
Onboarding, because it’s the furthest developed process. I’m not sure the impact yet, but I do wholeheartedly believe it will be influential in the company’s growth. I think it will provide everyone with consistent service, give clients clear expectations and demonstrate professionalism.
What’s your must-read business book?
Work for Money, Design for Love A few takeaways:
- “If you don’t believe that what you have to offer is of any value, well, no one’s going to pay for it.”
- “If you can free yourself from what you’ve done before, you open up a world of possibility.”
- “Designers are lucky: We get to learn for a living. Being life-long learners not only benefits us personally; it’s crucial to properly serve our clients.”
What are your 1-year and 5-year goals?
- 1 year: Open up an Etsy store to sell all the predesigned cards I’ve done for friends showers, babies and birthdays. I know that yes, I should charge them, but I enjoying creating these personalized gifts for them and sharing in these memories. So, now, I will utilize them and make a little money. 😉
- 5 year: The Legacy logo on a window. Even if I’m sharing that window with someone. A little storefront would be nice to bring clients to.
What’s one piece of advice you would give your fellow entrepreneur?
Keep asking questions and trying to figure things out – one day things will click. Surround yourself with people who are smarter than you and who will drive you to reach your goal along with the 10 that follow those goals. Surround yourself with the people who help you make what you might feel is unattainable, a reality. You have already taken a huge step by just becoming an entrepreneur and we welcome you to this exciting adventure!Surround yourself with the people who help you make what you might feel is unattainable, a reality. Click To Tweet
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