Letter of Encouragement
Building a business is going to be one of the most challenging chapters of your life. It will demand a lot from you emotionally, financially, mentally, physically, and socially. I hope you find solace and wisdom in this letter of encouragement.
You will have days where you will doubt yourself and want to give up. You will have days where you are ecstatic and calling your family and friends to share the excitement of your first sale, your first guest feature, or a successful launch of a new offering. Being an entrepreneur is an emotional roller coaster. Entrepreneurship requires that you develop discipline, grit, and perseverance.
You will want results now because it gives you confirmation that you are doing something right or wrong. However, many times you will not see results right away. Only after much sweat, tears, and revisions will you start to see traction and results. Learn patience so you do not miss out on success because you gave up too soon.
There is beauty in the process. The process allows you to build a strong foundation for your business to last. The process allows you to iron out your workflows, offerings, and services. The process allows you to grow at the speed you were meant to grow. Growing too quickly causes many businesses to fizzle and burn out because they are not capable of handling the next level of business.
Beware of the intoxication of social media. Many people will appear to be successful but don’t have the work ethic or results to back it up. Your follower count doesn’t define your success. Stay away from well-meaning social movements that focus on outrage or self-deprecation for attention. These do nothing to lift your business or your audience up. Use your platform, voice, and energy to focus on positive contributions. Your social footprint is part of your legacy. How do you want to be remembered 5, 10, 15 years from now?
You will become distracted by many trends in your industry. You will be tempted to buy the latest tool to take you to the next level. You will want to do everything for fear of missing out. This is all fool’s gold. It appears shiny but lacks substance. Stay focused, be disciplined with your time, honor your commitments, do your best work, and continue to hone your craft year after year. Business is a marathon, not a sprint.
You will have to let go of your ego and learn to care less what others think. You will fail. Not everyone will like you. Not everyone will agree with your decisions. You may feel alone at times in seeing your vision. However, if your purpose makes a difference in just one person’s life it is worth it. Continue to be positive, think big and keep pushing forward!!
No one is obligated to give you anything or let you pick their brain so be humble and show gratitude. Listen to industry leaders, observe what they do well, consider their advice, take notes, and help them in return. Listening and being of service are two keys to shortening your learning curves and developing strong relationships. This creates respect one of the most valuable things to have in business.
You will have customers, team members, and vendors who drive you crazy. They are the mirrors that show the weaknesses in ourselves and our business. Listen to them and consider their complaints. They help us refine our business. They help us improve our processes and service. Don’t miss out on the opportunities these challenges offer to develop a better version of yourself and business.
You will have so many well-meaning goals. Goals you will meet, goals you will forget, and goals that seem unattainable. Just because you didn’t meet a goal doesn’t mean you are a failure. This is most important to remember when you have accountability partners or are working with a business coach.
I know it can feel embarrassing to not meet your goals and you want to hide instead of having a conversation. However, the beauty of accountability is it challenges us and pushes us to grow. These conversations allow us to discover what needs to be revised, removed, or delayed. Don’t cut yourself short and stunt your growth by avoiding these conversations.
Finally and most importantly support yourself with smart kind women who are doers, encouragers, risk takers, and problem solvers. Women who challenge you to be a better version of yourself. Having a support system is crucial to your personal and professional well being.
I wish you all the success in the world!