Instagram Pods and Boost Groups Don’t Deliver Long-Term Results
I have several friends that participate in Instagram pods. I chose not to participate because I do not like actions that feel forced and unauthentic. Unfortunately, I am now seeing where pod members do not have the increase in followers they were hoping for by participating in a pod.
Instagram pods were originally created to help boost posts. You and several other Instagrammers would participate in a private group chat on IG. Whenever a member of the pod would post in the pod, then all other members would have to immediately like and comment on the post in order to boost the post. The idea was that immediate engagement with the post would increase the post’s ranking in the Instagram algorithm and you would attract new followers.
Trying to beat the algorithm is the flaw with Instagram pods.
The algorithm by default takes into consideration who engages (likes/comments) with your post. If you consistently have the same people (pod members) engaging with your posts then your images will primarily be shown to their followers. So while this is great at first, after awhile it will fizzle because you are casting the same net repeatedly each time. Attracting new followers requires quality content and engagement with new accounts.to grow you need to constantly engage with existing followers and new people Click To Tweet
Lets compare this to a neighborhood boutique. You have merchandise for sale and every time you get a new product you only tell your existing customers (pod members). In addition to serving your existing customers, you still need to work to grow your client base by expanding your market. To attract new buyers, you must cast your net wider. One example of how you can do this by collaborating with small businesses in adjacent neighborhoods. The same thought applies to Instagram, in order to grow you need to constantly engage with existing followers and new people.
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Update May 2018: Facebook Takes Action Against Instagram ‘Pod’ Groups