Are we buying client approval with extravagant swag bags, welcome gifts, and thank you gifts? Can the quality and value of our service or products stand alone or do we feel pressure to buy a gift to win over the client?
There is nothing wrong with swag bags or client gifts. The problem occurs when swag bags and client gifts are used as a vantage point to sell tickets and/or get a better customer review. No matter how big the bow is, a poor service or a bad product cannot be disguised. Instead of focusing on how we can buy sales, we should focus on how we can improve our service or product. Are we asking the customer what they did or did not like and why? Customer surveys are crucial for business growth. Are we listening to them, looking for ways to improve and refining our processes?No matter how big the bow is, a poor service or a bad product cannot be disguised. #coffeebarblog Click To Tweet
When we switch our focus from “how can we buy clients” to “how can we improve our service or product” then our financial margins grow. Often businesses have tight margins or do not make money on ventures (workshops, conferences, retreats) because they spend too much money on frivolous things. Customers do not want more branded tchotchkes they want a service or product of high value. Something they love, will use again, and/or refer to their loved ones.
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