I enjoy meeting new people both personally and professionally. Some of my favorite conversations recently have been with my Uber drivers. When it comes to business, blind email introductions are not my favorite. I am grateful for introductions, however, blind introductions are not my favorite for several reasons including not a good fit or busy schedule.
Blind email introductions force both parties to feel obligated to engage in conversation when there may be no mutual interest. I also find that blind email introductions are typically easiest on the person making the blind introduction. This is because they email both parties with a quick intro and close with “I’ll let you both take it from here.” The recipients are then left awkwardly standing there or in this case sitting there behind the screen.
The professional approach to introducing two people you think would mutually benefit from knowing each other is by asking permission first. Instead of telling either party that you want to make the introduction, which is graceful if someone declines, ask one person first. Tell them who you want to introduce them to and why. Then ask if they would like to be introduced to the other person. Repeat the process by telling the other person who you want to introduce them to and why. Then ask if they would like to be introduced to the other person. Once both parties have “opted-in” then send the introduction email. Yes, it takes more work on your part, however the end result is the introduction is more meaningful and productive. It is also reduces the likelihood of a potential awkward situation for you if the blind introduction does not turn out and you all cross paths.
I enjoy connecting people that I believe would be of mutual benefit to each other. I encourage you to continue as well with grace and intention.
*Espresso Series – Short daily opinions and thoughts about business from our founder.