They say it isn’t what you know, but who you know. I agree! Great relationships have been crucial to my professional growth and the growth of my business. That is why I want to share with you tips for cultivating connections online and taking them offline. Building great relationships is not about what someone can do for you, but what you can do for them. How can you add value to their life and business? When you reframe relationships to see how you can help others, relationships will strengthen and your life will be richer and fuller.
“Your network is your net worth. – Tim Sanders
In addition, when you are visible and helping others, your business will grow because you will stay top of mind. When you are top of mind, people are more likely to refer clients to you, send business your way, and choose to work with you. Anytime I hear someone comment about business being slow I know they most likely are not being visible and engaging with others consistently.
CHALLENGE: Implement these 5 tips for Cultivating Connections below for the next 5 days and share your results in the comments below.
TREAT AN ENTREPRENEUR TO COFFEE OR COCKTAILS
Get out of your office and take a business relationship offline. Spend time with an entrepreneur you want to get to know better and/or share your knowledge with a newer entrepreneur.
MEET (2) ENTREPRENEURS FOR A VIRTUAL COFFEE DATE
Message an entrepreneur that you met online and want to get to know better for a virtual coffee date. Spending quality one-on-one time allows you to connect and see how you can help each other.
SOCIAL MEDIA ENGAGEMENT
Instead of liking posts or commenting with emojis, make a conscious effort to engage with 5-7 people/brands that you want to support and leave thoughtful comments within their Facebook group or on Instagram. Comments set you apart as a leader, encourage connections, and build community.
- Answering a question and sharing your knowledge.
- Providing feedback or support on a specific topic that you enjoyed. Or giving a different perspective.
- Thanking someone for their post and sharing how it impacted you.
- Congratulating someone and/or welcoming them.
*For best results, make this a regular habit.
How can you help others connect?
- If you don’t have the answer to a Facebook group question, but know someone that may, tag them. If reaffirms to the other person their value and lets them know you see them as a knowledgeable resource. Plus, people appreciate that you thought enough of them to recommend them.
- Do you know two entrepreneurs that should connect? Email them individually FIRST to ask permission and THEN send introduction email. No one likes a blind date, the same thing applies for introducing people via email. Ask permission from each person first, before introducing them together. When asking permission share why you think they should meet and what value they will bring each other.
SEND A PERSONAL NOTE
How can you show gratitude?
- Send a thank you or special occasion card via snail mail, Paperless Post, or Postable. People love being thought of on their birthdays or congratulated on big achievements!
- Email a blog article or podcast episode that a colleague would find helpful.
Attend a local business event or industry conference/workshop by yourself, introduce yourself to two new people, and ask questions to get to know them.
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