The Myths of Building a Successful Business | Part 4 | The Myth of Complication: Keeping it Simple
I’ve always heard people wax on about the wonder of using the freshest ingredients when you cook. The serious cooks can go into depths about the Summer Tomato. They won’t even touch a tomato until August. I never understood the fascination with great ingredients or with an August tomato until I made the best meal of my life.
One day in August, I wondered to the farmers’ market where upon seeing a tableau of colorful and imperfect heirloom tomatoes, I got inspired to make a Caprese salad. Once we settled home that afternoon, my kitchen was redolent with the smell of freshly baked ciabatta, fragrant basil, homemade olive oil, the earthy odor of summer heirloom tomatoes.
What a sublime Caprese salad I made! As we sat down to eat, my husband complimented me on being an accomplished cook. However, I assured him, that the deliciousness of the meal had everything to do with the freshness and quality of the ingredients.
In the same vein, to have success in business, we do not need to whip up offerings or products that are over-complicated. In truth, simplicity in focus and in deliverables can result in sublime products and client experience.Simplicity in focus & deliverables can result in sublime products & client experience. Click To Tweet
Getting to August
Quality will produce the best results whether you are cooking or are trying to reach the next stage in your business. Moreover, the quality of your effort and time counts more than you will ever know. By quality here, I mean time spent on actions that will move your business forward rather than time spent being busy.
As we know in business, our personal issues may impede our professional productivity. What can we do to maintain focus on our business goals? The question then becomes, how do you create the best environment in which you and your team produce the best outcomes for your business? How do you motivate your team to be self-directed achievers who are excited to excel towards Summer Tomato season?
- What factors consistently create a fertile soil in which you can flourish?
- What are the processes you need to put in place to systematically leave your customers wowed?
- Do you follow the same workflow from inquiry to delivering a product?
- Are there some gaps in your workflow that could be addressed?
From there, how do you continue to replicate those actions over and over?
Once you start doing those quality actions they become a habit that you perform day in and day out. And then you repeat those right things again.
And over again. And then you have to wait for your actions to germinate and grow fruit.
That wait can continue through the barren seasons of business until your proverbial August. Once you’re in your August, your systems and processes will align similar to bringing all the best ingredients together to achieve your goal.
When perfect and fresh ingredients come together and your work is in sync with your customer needs, you create the sublime without even trying. But of course, you’ve been trying all along–often for years or decades– it’s just that all of a sudden, it’s August. When August comes there’s only one thing to do, enjoy your harvest.
When you think about your own business, what factors have prevented you from getting to your Summer Tomato season? What has surprised you when you achieved the fruit of your labor?
Please share in the comments, I’d love to hear more about your journey.