In the Coffee Bar blog, Meet the Founder series, we ask each woman to share their wisdom by answering two specific business questions. We follow up by asking what is one habit that contributed to their success. We hope you gain insight into the hard work it takes to build a successful business and build a new habit!
SHARELLE KLAUS | DRY SPARKLING
Meet Sharelle Klaus, founder of DRY Sparkling. DRY creates sparkling beverages for people seeking culinary experiences in their everyday lives. DRY is flavor forward, crisp and unexpected. With a clean ingredient panel and culinary flavors, DRY is a sparkling beverage worthy of gourmet food pairing and premium mixology. Find DRY in Fuji Apple, Juniper, Blood Orange, Lavender, Vanilla Bean, Cucumber, Ginger, Rainier Cherry, and Rhubarb.
What in your business gives you the greatest sense of satisfaction?
Answer: When I had the original idea for DRY back in 2005, craft sodas didn’t really exist and a lot of people thought the idea of a lavender or rhubarb soda was crazy. But, I have always believed I had created something very special with DRY; a game changer for the soda category in a product that contained far less sugar than traditional soda and exciting, culinary flavors. To see that what started as a humble endeavor in my home kitchen, has become one of the fastest growing craft sodas in the country gives me an incredible sense of pride and gratitude.
How were you able to turn a passion into a profitable venture? What were some of the steps you took?
Answer: I’ve always had an entrepreneurial spirit and curiosity that has carried me throughout my life. When I first launched, DRY I bootstrapped the company and started with just $15,000. Every single dollar had to count and I was lucky to have some partners early on that believed in my vision. In terms of profitability, I think it’s about understanding how and when to scale and focusing on the most important areas of the business, like sales and operations first – then turning on the heat in other areas. Since day one we have been patiently building, but we are growing very quickly now. In the last year alone, our business growth has included new strategic sales through Costco, Kroger, and Target, as well as 7-Eleven.
Question: What is one habit that contributed to your success?
Answer: I have found the habit that has served me best in my role as a founder is daily persistence – just keep moving forward no matter what happens. As an entrepreneur, I find that obstacles can become a daily occurrence and that I must be relentless and persistent every single day, even the days I may not feel like it. I joke (but its true) I have been called relentless b*%$ too many times to count.'keep moving forward no matter what happens' via Sharelle of @ceodry #coffeebarblog Click To Tweet