The Myths of Building a Successful Business | Part 1
I fell in love with infomercials during my late night study sessions in grad school. Infomercials were the perfect break from all-nighters. They were entertaining and riveting! Often they had me gobsmacked by their promise of quick fixes that would make life more enjoyable for just three easy payments.
Ever wanted a knife that can cut through a tomato with no fuss? What about a knife that can cut through a can of soda!?!
Do you want washboard abs but don’t want to exercise? Well, don’t worry! You can sit on your couch eating bonbons while wearing a belt around your middle that sends electric pulses to isolate those abs!
Despite knowing that the quick fixes these infomercials promised would most likely not work, I knew many people fell victim to them…even me at one point.
As I built my photography studio from a hobby into a business, I was surprised to see business experts peddle quick fixes for building a thriving life as a freelancer or entrepreneur. Forget having a good product or excellent value proposition. If you wanted to make a few quick bucks when starting out, all you had to do was attend the right webinar, have a flashy website, and a great headshot!
Just as we know that attaching an electric belt to our waist to give us magic abs without doing any exercise is baloney, I think deep down we know that building a thriving business takes hard work, dedication and doing the right things day in and day out to achieve our goals.
Despite knowing that there are very few quick fixes in business, we often search for them and are willing to pay for them. After all, we are a culture of Amazon Prime, where with one click you can order whatever you’d like online and get it delivered the next day. Our expectations for how our lives and how our businesses should grow and (generate revenue) may need to be revisited.Expectations for how our businesses should grow may need to be revisited. #coffeebarblog Click To Tweet
Over the next few months, I’m honoured to write a multi-part series that will explore some of the common myths or easy fixes that entrepreneurs undertake to the detriment of their business. I’ll also talk about how to deconstruct these common myths in order to leverage them to benefit you in the long run.
I hope you’ll stay with us, as later down the line, who knows, I may just share with you my shameful infomercial buy!